“As parents of young children, we know the importance of being good role models and teaching good behavior. Often times just telling someone the consequences of bad behavior isn’t enough, reinforcement of good behavior drives home the point. Beehive blossomed out of that ideal – rewarding good behavior while creating a means to highlight when less than ideal actions are taken.”
John Fiorita
John has been involved in numerous start-ups and early stage companies and when the idea of Bee Hive was brought to him, he was so impressed, that he needed to be an integral part of its development from conception to reality. With close ties in his home and business communities John is always looking for ways to make each better and this opportunity is currently at the forefront.
John co-heads a wealth management group in New York and serves as a managing member of Well Fleet Capital Partners – a real estate management company. Bringing his knowledge of finance and community to the table for Bee Hive will only benefit the company’s vision. John holds a BA from The University of Albany with concentrations in Sociology and Business. John is consistently looking for ways to better society – and Bee Hive is how he feels he can make a large impact. Eric Redline
Eric has been working with start-ups for the past 15 years but never launched his own product. Bee Hive represented that opportunity to build something meaningful with a lasting impact on society. With roots in community service, business operations and technology development, Beehive is a culmination of his professional experiences and lifelong dream of impacting the greater good. While co-founding Bee Hive, he works as a VP, Client Delivery for PharmaMetrics, a boutique consulting firm specializing in the Managed Markets arena within the healthcare verical, supporting all aspects of account management, project delivery and product management. Prior to PharmaMetrics, Eric worked as the Sr. Director, Client Services and QA at ImpactRx, a market research firm utilizing cutting edge mobile platforms to engage with physicians, where he ran the delivery of syndicated market research across all of ImpactRx’ clients and managing a team of on and off shore resources to deliver the highest client satisfaction. Eric holds a Master of Business Administration from the Wharton School of the University of Pennsylvania, with concentrations in Operations Management and Healthcare. He was the recipient of the Benjamin Franklin Award – a peer voted award presented to the student who most contributed to the City of Philadelphia. He also holds a Bachelor of Science in Pharmaceutical Marketing from Saint Joseph’s University. Eric is deeply passionate about marrying technology solutions with today’s critical social challenges and hopes that one day we can eradicate accidents caused by distracted driving. Vince Roth
Vince has been an early investor and consultant in many technology and consumer product startups and when the early discussions of Bee Hive started with the partners his knowledge and experience of other early involvement helped lead to this meaningful project. With an eye on always “paying it forward”, Bee-Hive provided the opportunity to use his knowledge of Behavioral Finance combined with his consistent community awareness efforts to build a platform to make the roadways a safer place. While working to launch Bee Hive with his partners, Vince also co heads a wealth management group in New York and is an adjunct professor at Drexel University in Philadelphia.
Vince holds a Master of Business Administration from the LeBow College of Business at Drexel University with a concentrations in Finance and Management Information Systems. Vince is deeply tied in the community and has served on boards of various charitable organizations and is in process of establishing another. When technology is used to better the world around it, he is always a supporter and with distracted driving being a major problem in the world today, Vince is excited to be part of the solution.
Christopher Smith
As a technology and behavioral economics advocate, Chris got involved with Drive BeeHive because he wanted to actively do something about a problem he witnesses every day. A daily commuter, Chris witnesses and has to avoid the dangers of distracted driving. Rather than just honking the horn or ignoring the problem, he thought he could help by working to introduce Drive BeeHive . By day Chris is an IT technologist for a Fortune 500 company specializing in supply chain planning, and by night he is a father, a family man and a safe driving evangelist.
Chris holds a Master of Business Administration from the Katz School of Business at the University of Pittsburgh, with concentrations in Economics and Operations Management. He also holds a Bachelor of Science from Drexel University’s College of Computing and Informatics and is excited about the prospect of integrating behavioral economics theories with technology to help change bad behavior.
